Comms Planning Case

Emphasizing the process shines a spotlight on the importance of components in problem-solving.

Intel collaborated with the McgarryBowen agency of Dentsu, FOX, and National Geographic to launch the "Hack the City" TV series. Featuring four artists equipped with computers powered by the latest Intel® processors, the program aimed to propose creative solutions to complex urban challenges, with a special focus on the metropolis of São Paulo. Using Intel® technology in conjunction with innovative design, the series sought to emphasize the role of processors in enhancing artistic initiatives and alleviating the hardships faced in urban areas.

Execution

Results

Insight

Highlight the power and efficiency of the 8th generation Intel® Core™ processors, integrated with the innovative Intel® Optane™ Memory technology. A combination that promised to revolutionize computational power, offering unprecedented speed and responsiveness.

Brief Objective

Over 33 million impacts

Over 24 million impressions on social networks

Over 4.2 million views on YouTube

Strategy

Engage creators to solve problems in a large metropolis, using social issues common to consumers to shift their perception and highlight the importance of the processor in daily life and project development.

Problem

Consumers tend to view the computer as a whole, without proper appreciation for its internal components.

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